This September I was able to attend the biggest Skate/Surf Apparel and products convention in existence, ASR, at the San Diego Convention Center. ASR in short is when buyers and sellers collide in a positive environment to make connections, buy products, and most of all have a good time.
I myself residing from Southern California, Newport Beach, Santa Ana, and Irvine in particular, I wanted to see how these businesses that a majority of which are located within 15 miles of me got their products from their warehouses to the backs of surfers and skaters across the United States.
All the big names were in attendance including Volcom, Billabong, Vans, Santa Cruz, Roxy, Reef, and Levi’s, just to name a few. Thankfully I was granted a press badge to take you inside the ASR Convention.
Please click on each photo as there will be a description about what is going on in each picture.